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This podcast features stories of the Strong Towns movement in action. Hosted by Tiffany Owens Reed, it’s all about how regular people have stepped up to make their communities more economically resilient, and how others can implement these ideas in their own places. We’ll talk about taking concrete action steps, connecting with fellow advocates to build power, and surviving the bumps along the way—all in the pursuit of creating stronger towns.
Episodes

11 hours ago
11 hours ago
In today’s Bottom-Up Short, Norm is joined by Kevin McDonnell, the mayor of Petaluma, California, and Dave Alden, co-leader of Petaluma Urban Chat. Kevin and Dave discuss their Know Before You Grow initiative, a community-driven effort focused on smart, financially strong development. They share how this initiative has helped direct attention toward building housing in Petaluma’s downtown, where services already exist and infrastructure is more financially viable.
ADDITIONAL SHOW NOTES
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Petaluma Urban Chat (site)
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Norm Van Eeden Petersman (LinkedIn).
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!
This podcast is made possible by Strong Towns members. Click here to learn more about membership, including member-exclusive perks.

6 days ago
6 days ago
Dr. Patricia Tice has been an transportation engineer, planner, researcher and self-proclaimed geek for nearly 30 years. She spent the first decade of her career doing hundreds of traffic impact studies. In 2011, she started her own consulting firm and, a few years later, completed a PhD in transportation engineering.
In this episode of The Bottom-Up Revolution, Patricia talks about her research into human behavior, as well as the role of human interaction and LEGO in urban design.
ADDITIONAL SHOW NOTES
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Read more from Patricia on her Substack ProFound City Insights
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Local Recommendations:
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Tiffany Owens Reed (Instagram)
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Thursday Jun 05, 2025
Mr. Barricade: How to Quick Build a Connected City
Thursday Jun 05, 2025
Thursday Jun 05, 2025
Vignesh Swaminathan is an engineer, transportation planner, and content creator. Formerly the the CEO of a civil engineering firm, he now works as a project engineer and has over 1.7 million followers on TikTok, where he discusses urban infrastructure and transportation planning.
Tiffany and Vignesh discuss how transportation planning affects other aspects of cities such as housing. Vignesh explains how he works with quick-build projects, intersection design, and social media to make cities stronger.
ADDITIONAL SHOW NOTES
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See more from Vignesh:
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Local Recommendations:
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Tiffany Owens Reed (Instagram)
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Tuesday Jun 03, 2025
Bottom-Up Shorts: How To Humbly Observe Where People Struggle
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
Danny Wind is a Local Conversation leader and Regional Transportation Commission member from Lake County, California. In this Bottom-Up Short, Danny discusses their Open Street Map Project, which gives people a space to share photos and descriptions of the everyday challenges they face. Danny explains how this method of humbly observing where people struggle is a powerful force for change and how it intersects with their Regional Transportation Commission work.
ADDITIONAL SHOW NOTES
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Read more about Danny: “A Love That Helps Your Place Live Up To Its Full Potential”
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Learn more about the Strong Towns approach to public investment.
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Norm Van Eeden Petersman (LinkedIn).
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Thursday May 29, 2025
Noah Roth: How Animation Can Build Strong Cities
Thursday May 29, 2025
Thursday May 29, 2025
Noah Roth is the founder of Streetcraft, a platform that uses visual storytelling and urban design to explore and improve the built environment. He joins Tiffany to talk about what led him to this form of advocacy, how visualizations can bring people on board with a project, and what he’s learned since starting his platform.
ADDITIONAL SHOW NOTES
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Want to hear more from Noah? Get your National Gathering tickets today!
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Streetcraft (YouTube)
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Local Recommendations:
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Tiffany Owens Reed (Instagram)
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Tuesday May 27, 2025
Bottom-Up Shorts: How State Governments Can Foster Strong Towns
Tuesday May 27, 2025
Tuesday May 27, 2025
Danny Lapin is a revitalization specialist with the New York State Department of State. He and Norm discuss the ways that New York state is encouraging bottom-up community development, as well as Danny’s strategies for getting buy-in from communities that are wary of state programs or intervention.
ADDITIONAL SHOW NOTES
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Danny Lapin (LinkedIn)
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Read more about Danny: “A Strong Towns Voice in State Government”
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Norm Van Eeden Petersman (LinkedIn).
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Thursday May 22, 2025
Rachel Leonardo: How Social Media Builds Collaboration and Great Places
Thursday May 22, 2025
Thursday May 22, 2025
Rachel Leonardo is the video producer at Strong Towns. She has a bachelor’s degree in architecture and specializes in breaking down complex topics into clear, actionable ideas that inspire local change.
Rachel and Tiffany discuss the importance of collaboration in building great places that foster community, culture, and connection. They explore how social media can encourage that collaboration and how it intersects with Strong Towns’ mission.
ADDITIONAL SHOW NOTES
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Want to hear more from Rachel? Get your National Gathering tickets today!
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See Rachel’s work:
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Studio Leonardo (YouTube)
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Strong Towns (YouTube)
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Local Recommendations:
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Tiffany Owens Reed (Instagram)
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Wednesday May 21, 2025
Bottom-Up Shorts: How To Build a Network of Advocates
Wednesday May 21, 2025
Wednesday May 21, 2025
Hazen Elwood is a student, a member of Strong Towns Calgary (in Alberta, Canada), and a community manager with the organization For the City. Today, Norm and Hazen discuss ways to build an advocacy network and the power of raising local awareness through storytelling.
ADDITIONAL SHOW NOTES
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Unsprawling (site)
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Calgary made it to the Elite Eight in this year’s Strongest Town Contest. There are many great lessons that cities of all sizes can learn from their hard work. Click here to read more about their progress.
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Norm Van Eeden Petersman (LinkedIn).
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Thursday May 15, 2025
Justine Underhill: Using Media To Build a Better City
Thursday May 15, 2025
Thursday May 15, 2025
Justine Underhill is an elected city council member in Falls Church, Virginia, and an award-winning video journalist and independent filmmaker. She’s worked for international and domestic news organizations, created an award-winning docuseries, and started an educational YouTube channel.
Justine joins Tiffany to discuss how media can be used to connect with people and drive change.
ADDITIONAL SHOW NOTES
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Want to hear more from Justine? Get your National Gathering tickets today!
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Learn more about Justine’s work:
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Local Recommendations:
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Tiffany Owens Reed (Instagram)
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

Tuesday May 13, 2025
Bottom-Up Shorts: How To Make a More Walkable City
Tuesday May 13, 2025
Tuesday May 13, 2025
How do you turn three people with snow shovels into an initiative that gets covered on the news, triggers a city-funded pilot program, and inspires people to stay in the city long-term? That’s what Andrew Neidhardt and Dustin Moore of Walkable Albany, a Local Conversation in New York, are here to explain.
ADDITIONAL SHOW NOTES
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Walkable Albany (site).
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Norm Van Eeden Petersman (LinkedIn).
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!