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The Bottom-Up Revolution features the stories of the Strong Towns movement in action. Hosted by Tiffany Owens Reed and Norm Van Eeden Petersman, it's all about how regular people have stepped up to make their communities more economically resilient, and how others can implement these ideas in their own places. We’ll talk about taking concrete action steps, connecting with fellow advocates to build power, and surviving the bumps along the way—all in the pursuit of creating stronger towns. Each episode features a Strong Towns advocate who is making positive change in their community.
Episodes

Tuesday Jun 24, 2025
Bottom-Up Shorts: How To Encourage Smart, Financially Strong Development
Tuesday Jun 24, 2025
Tuesday Jun 24, 2025
In today’s Bottom-Up Short, Norm is joined by Kevin McDonnell, the mayor of Petaluma, California, and Dave Alden, co-leader of Petaluma Urban Chat. Kevin and Dave discuss their Know Before You Grow initiative, a community-driven effort focused on smart, financially strong development. They share how this initiative has helped direct attention toward building housing in Petaluma’s downtown, where services already exist and infrastructure is more financially viable.
ADDITIONAL SHOW NOTES
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Petaluma Urban Chat (site)
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Norm Van Eeden Petersman (LinkedIn).
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Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!
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