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This podcast features stories of the Strong Towns movement in action. Hosted by Tiffany Owens Reed, it’s all about how regular people have stepped up to make their communities more economically resilient, and how others can implement these ideas in their own places. We’ll talk about taking concrete action steps, connecting with fellow advocates to build power, and surviving the bumps along the way—all in the pursuit of creating stronger towns.
Episodes

Thursday Aug 26, 2021
Tiffany Owens: Paying Attention to Your City
Thursday Aug 26, 2021
Thursday Aug 26, 2021
Tiffany Owens is a Strong Towns member, guest contributor and member of the Strong Towns advisory board. She currently lives in Waco, Texas, but before that, she was going to school in New York City where she recently graduated from The Kings College.
In this conversation on The Bottom-Up Revolution podcast hosted by Rachel Quednau, Tiffany talks about the trade-off between big-city excitement, and possibilities for connection and community that can sometimes come more easily in a smaller place.
Tiffany is deeply committed to understanding urban places and helping others to help shape their communities into stronger towns. She does this through her blog and Instagram account, Cities Decoded. And she’s also recently joined up with her local neighborhood association, so she shares the joys and challenges of neighborhood organizing. At the end of the day, Tiffany really wants to help people open their eyes, put down their phones and truly see their cities, to give real attention to the places and people around them
The interview concludes with a discussion about the power of religious communities and other sources of what Tiffany calls “associative culture”—something that’s becoming increasingly rare in this day and age. What is lost when we give up these places of connection?
Additional Show Notes
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Preorder Confessions of a Recovering Engineer by Charles Marohn before September 8 to get access to our special “30 Days of Confessions” video series. (And catch a sneak peak of the series here.)
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Subscribe to The Bottom-Up Revolution on iTunes, Google Podcasts, Podbean, or via RSS.
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Support this podcast by becoming a Strong Towns member today.

Thursday Aug 19, 2021
Thomas Dougherty: Turning Alleys into Productive Space
Thursday Aug 19, 2021
Thursday Aug 19, 2021
Today’s story is about alleys, specifically, how much potential and possibility they hold. While they’re typically just used as a place to park your car or stick your trash cans, alleys are also a space where kids can safely play, where flowers can grow, and, perhaps, where new homes can be built.
That’s how Thomas Dougherty sees it. Dougherty grew up on a farm in Ohio, where he developed an early appreciation for, as he says, “getting his hands dirty,” and being a builder. Later in life he had the chance to visit the Netherlands, where he got a taste of traditional urban neighborhoods and design, and a real feeling of “home,” even though he was far away from his community of origin.
Dougherty recently finished a masters in architecture and the focus of his thesis was how to turn alleyways into productive space, especially for accessory-dwelling units or ADUs. He sees tremendous potential in the “human-scale” of alleys—their narrow lanes, their intimate proximity to peoples’ homes and the innate safety that comes from a cozy, enclosed space. This week on the Strong Towns website, we’ve been running a multipart series by Dougherty outlining the history of alleys and their potential future as places for more life and housing. We’re glad to share this interview featuring Dougherty on The Bottom-Up Revolution podcast (hosted by Rachel Quednau) with you today.
Additional Show Notes
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Read the American Alley series: Part 1, Part 2, Part 3, and Part 4.
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“From Our House to ‘Godshuis,’” by Thomas Dougherty and Dr. Randall Smith, Strong Towns (September 2020).
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Preorder Confessions of a Recovering Engineer by Charles Marohn before September 8 to get access to our special “30 Days of Confessions” video series. (And catch a sneak peak of the series here.)
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Subscribe to The Bottom-Up Revolution on iTunes, Google Podcasts, Podbean, or via RSS.
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Support this podcast by becoming a Strong Towns member today.

Thursday Aug 12, 2021
Wendy Streit: Using Public Art to Help Small Businesses
Thursday Aug 12, 2021
Thursday Aug 12, 2021
Lockport, Illinois—a suburb of Chicago—won our annual Strongest Town Contest this year, and we’re doing a special week of content right now to celebrate their win and explore some challenges the city is facing.
One genuinely fun and compelling story that we heard about from Lockport involves rubber duckies. Huge, people-sized rubber ducky statues, actually. During the pandemic in 2020, leaders and residents in Lockport were watching local businesses struggle to stay open as activity downtown dwindled. At the same time, a popular annual arts event was cancelled, and there was a desire to fill that gap with something else.
Wendy Streit, chairwoman of Lockport’s Summer Arts Committee, had an idea. What if the city partnered businesses that were doing well (like big box stores and other large businesses) with local shops and restaurants that were struggling? A comfortable business would sponsor an artistic, locally-made rubber ducky statue outside a struggling downtown businesses, and help shine a spotlight on that place and put a smile on Lockport residents’ and visitors’ faces. Streit also brought in a local business “passport” concept she’d seen in a neighboring city: patrons could collect stamps and win small prizes for visiting a certain number of businesses and duck statues.
The project has been a huge success, with businesses seeing increased activity and downtown coming back to life. In this interview on The Bottom-Up Revolution podcast hosted by Rachel Quednau, Streit talks about the many partners she worked with to make this happen and demonstrates what a creative approach can do to help businesses succeed in tough times.
Additional Show Notes
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Thursday Aug 05, 2021
Mary Jones: Taking Matters Into Her Own Hands to #SlowTheCars
Thursday Aug 05, 2021
Thursday Aug 05, 2021
The story featured in today’s episode of The Bottom-Up Revolution podcast is truly the definition of the Strong Towns movement in action. It starts with a Strong Towns member recognizing a problem in her community and then working tirelessly, persistently over a period of years to solve it.
Mary Moriarty Jones is a native Hawaiian who lives in Honolulu. Her background is in civil engineering and real estate development, but she’s also a mom to five kids, and that’s really where this story starts. Jones was trying to walk her children to school on a perilously dangerous street, and that frustration with the street led her to stand up in city council meetings, lobby the city, and eventually, upon finding out the road was privately owned (a common occurrence in Hawaii), Jones actually bought the road herself.
Then she made the changes she had been begging the city to make: planting street trees, lowering the speed limit, protecting the sidewalk area from cars, and charging for parking—putting the money raised from parking fees toward the upkeep of the road.
Mary Jones is a dedicated Strong Towns advocate if ever there was one. So get ready to learn and be inspired by this interview.
Additional Show Notes
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A couple of articles about Mary Jones’ quest for safer streets, from Civil Beat: “This Diamond Head Mom Found An Unusual Way To Fight City Hall” and “Diamond Head Mom Who Took Over Road Riles Neighbors By Charging For Parking”
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Thursday Jul 29, 2021
Jenifer Acosta: Giving New Life to Historic Buildings and Neighborhoods
Thursday Jul 29, 2021
Thursday Jul 29, 2021
“Incremental development” is a term you might’ve heard if you’ve been following Strong Towns for a little while. This concept refers to small-scale projects like updating downtown commercial spaces or renovating duplexes; the main thing is that these projects are led by individuals or teams of local residents, not huge companies.
So, encouraging and allowing incremental development is one of the single biggest things a city can do if it wants to become a strong town. Not only does this increase housing and small business options, it also puts power back into the hands of residents, allowing them to build wealth for their families and shape the future of their neighborhoods.
Today’s guest on The Bottom-Up Revolution podcast is Jenifer Acosta, a community revitalizer and incremental developer working in the Tri-Cities region of Michigan, near the shores of Lake Huron. Her focus is on adaptive reuse projects—taking historic structures like old bank and newspaper buildings and turning them into updated housing and commercial spaces. She finds that sweet spot between preserving history while also modernizing and allowing these old buildings to take on new life so they can last another hundred years, even as the needs of a community change.
Acosta is particularly driven by a desire to create more rental and multifamily housing opportunities in a region that is mostly dominated by single family homes. She is also on the faculty of the Incremental Development Alliance, where she helps train other small-scale developers across the continent.
In this interview with Rachel Quednau, Acosta talks especially about her experience being a woman in a male-dominated industry—how she has found fellow female developers, built a support system, and persevered even when people in the industry didn’t always welcome her.
Additional Show Notes
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New Academy Course: Urban Design Principles for a Strong Town
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Thursday Jul 22, 2021
Lauren Fisher: Building Family and Community Resilience
Thursday Jul 22, 2021
Thursday Jul 22, 2021
Lauren Fisher grew up in Alaska—both in the city and in a very remote, fly-in only region. Today she lives in rural Wisconsin on a burgeoning homestead with her husband. She has a dog, a cat, several rabbits and chickens, and will hopefully have goats or a cow very soon.
Lauren is dedicated to building up household resilience, which, for her family, means trying to develop more and more food options that they can raise, grow, forage, and hunt themselves. But she’ll also be the first to tell you that these sorts of efforts have to start small. She doesn’t own acres and acres of land, but instead, she’s found creative ways to practice producing local food and build up her efforts gradually. In addition, she and her husband have cultivated many important skills for self-sufficiency like sewing, building, and electrical work—and they’re always seeking to learn more.
But for Lauren, these sorts of skills are not just about sustaining her own family, they’re also about being part of a larger community. In this conversation on The Bottom-Up Revolution podcast with Rachel Quednau, Lauren talks about how she’s gotten to know her neighbors after moving to the area a few years ago, and how they support each other through both the good times and the tough times.
She offers advice for those—yes, even introverts—who want to better connect and make friends with their neighbors. Lauren’s focus is on abundance and sharing, on finding the bounty of talent and goodness in yourself and those around you, and strengthening a community with those building blocks.
Additional Show Notes
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“#DotheMath on Chicken Regulations,” by Lauren Fisher
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“5 Places to Meet New People to Join the Strong Towns Conversation,” by Lauren Fisher
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“Creating Housing Opportunities in a Strong Town” - our newest Strong Towns Academy course
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Thursday Jul 15, 2021
Ilana Preuss: Saving Downtown with Small-Scale Manufacturing
Thursday Jul 15, 2021
Thursday Jul 15, 2021
When you’ve got a friend or family member visiting you from out of town, where do you take that person? After you’ve said your hellos and they’ve dropped off their bags, where is the fun place you head to show them what your community is all about? Is it, by chance, a brewery, or the farmers market stand with the homemade cheese and sausage, or maybe it’s a cute jewelry shop on main street that makes all their own stuff…
There’s something about a locally-crafted food or good that just instills in us a pride for our place. It’s about saying: “This is my community and here’s what we’re capable of making.”
Ilana Preuss is an urban planner and founder of a company called Recast City, which helps build communities where small-scale manufacturing businesses can thrive. She’s also the author of a new book called Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing and today she joins Rachel Quednau on The Bottom-Up Revolution podcast to talk about her work and why small-scale manufacturing can and should be the beating heart of your city.
Preuss shares how small-scale manufacturing can reinvigorate downtowns, build local pride and create meaningful opportunities for entrepreneurs to start businesses and scale up. She also outlines the steps that local leaders can take to make space for this manufacturing renaissance to occur and shares examples of this work in action across the country. It’s about building on the energy and manufacturing already present in your community, and harnessing that to make your town stronger.
Additional Show Notes
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Get the book: Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing. Use code STRONG25 for 25% off anything from islandpress.org.
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Thursday Jul 08, 2021
Michael Kelley: Making Cities More Bike- and Walk-Friendly
Thursday Jul 08, 2021
Thursday Jul 08, 2021
Michael Kelley is the Director of Policy at BikeWalkKC, an advocacy organization based in Kansas City, Missouri. Their mission is to “redefine our streets as places for people to build a culture of active living.”
Michael sees biking and walking as tools that enable people to get where they need to go in a safe, affordable, independent manner. These active transportation options can improve economic resilience, health, and a sense of community in any town, and Michael is working towards that in Kansas City. He brings to the organization his background in addressing housing issues, helping businesses thrive, and supporting the arts, all of which now inform his interdisciplinary role of creating a more bike- and walk-friendly Kansas City.
Before we get into this episode of The Bottom-Up Revolution podcast, hosted by Rachel Quednau, a quick reminder that if transportation issues matter to you, you definitely want to preorder Charles Marohn’s forthcoming book, Confessions of a Recovering Engineer: Transportation for a Strong Town. Transportation in America is getting worse and costing more. We have to do better, and this book shows you how. We’ve got a bunch of special offers for those who preorder, including class discounts, an exclusive online Q&A event, and immediate access to chapter one of the book. Visit confessions.engineer to preorder your copy today.
Additional Show Notes
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Submit your question—any question—about building Strong Towns via our Action Lab, and it might be answered by Charles Marohn and featured in an upcoming episode of the Strong Towns Podcast.
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Pre-order our new book: Confessions of a Recovering Engineer: Transportation for a Strong Town
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Tuesday Jun 29, 2021
Nick Meyer: Shining a Spotlight on the Good That's Happening in Your Town
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
Nick Meyer started Volume One magazine when he was fresh out of college as a way to help show his fellow citizens of Eau Claire, Wisconsin, the life and vitality happening all around them. Now, 20 years later, the publication has grown tremendously, and expanded into a retail space, cohost, and creator of many local events, and an all-around supporter of the Eau Claire community.
Eau Claire, like so many places across America, has experienced a decline in economic activity and local pride after important industries wound down operations and left the community in decades past. Volume One was born out of what Nick describes simply as a desire to “see cool things happen here,” and that spark has proven significant in helping to uplift the whole city.
In this conversation on The Bottom-Up Revolution podcast, hosted by Rachel Quednau, Nick talks about the powerful feedback loop that happens when you shine a spotlight on what’s going on in your town. This theme resonates across so many guests we’ve had on the show and featured in articles on the Strong Towns website: when people step up and start to care about their place and take action to make it better, others follow suit, and the bottom-up revolution begins.
Additional Show Notes
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Outbroken - A Pandemic’s Effect on Wisconsin’s Food and Farms, a short film by Volume One
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Breaking Out of the Resource Trap: An Economic Plan for Resource-Based Communities (free e-book from Strong Towns)
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Thursday Jun 24, 2021
Haile McCollum: Small Business Owner and Community Leader
Thursday Jun 24, 2021
Thursday Jun 24, 2021
Strong Towns member Haile McCollum is a successful small business owner, creative, and leader in her town of Thomasville, Georgia. In this episode of The Bottom-Up Revolution podcast, host Rachel Quednau talks with Haile about her ongoing dedication to her town through a number of activities and positions, especially local boards.
We hear about Haile’s design firm, Fontaine Maury, which has, among other things, helped local businesses to sharpen their brand identity and make their mark in the community. Haile also helped start a local arts festival, and she’s on the boards of several organizations in Thomasville, including the hospital, a school board, the planning and zoning commission, and a local bank.
Don’t worry, we also get into how she juggles all of these volunteer duties, her small business, and her family. It’s all about priorities (plus maybe cutting television out of your life).
Finally, Haile talks about how all of her work is guided by Strong Towns principles of bottom-up action, incremental improvement, and financial resilience. Settle in and get inspired by this dedicated, active Strong Towns member, Haile McCollum.
Additional Show Notes
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org
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Join our new course, “Aligning Transportation with a Strong Towns Approach” and, for a limited time only, get 20% off your purchase with discount code “NoStroads.” We’re also offering 20% off our whole 8-course bundle with code “LearnEverything.”
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Support this podcast by becoming a Strong Towns member today.