The Bottom-Up Revolution

The story featured in today’s episode of The Bottom-Up Revolution podcast is truly the definition of the Strong Towns movement in action. It starts with a Strong Towns member recognizing a problem in her community and then working tirelessly, persistently over a period of years to solve it.

Mary Moriarty Jones is a native Hawaiian who lives in Honolulu. Her background is in civil engineering and real estate development, but she’s also a mom to five kids, and that’s really where this story starts. Jones was trying to walk her children to school on a perilously dangerous street, and that frustration with the street led her to stand up in city council meetings, lobby the city, and eventually, upon finding out the road was privately owned (a common occurrence in Hawaii), Jones actually bought the road herself.

Then she made the changes she had been begging the city to make: planting street trees, lowering the speed limit, protecting the sidewalk area from cars, and charging for parking—putting the money raised from parking fees toward the upkeep of the road.

Mary Jones is a dedicated Strong Towns advocate if ever there was one. So get ready to learn and be inspired by this interview.

Additional Show Notes

• A couple of articles about Mary Jones’ quest for safer streets, from Civil Beat: “This Diamond Head Mom Found An Unusual Way To Fight City Hall” and “Diamond Head Mom Who Took Over Road Riles Neighbors By Charging For Parking”

• Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.

• Support this podcast by becoming a Strong Towns member today.

“Incremental development” is a term you might’ve heard if you’ve been following Strong Towns for a little while. This concept refers to small-scale projects like updating downtown commercial spaces or renovating duplexes; the main thing is that these projects are led by individuals or teams of local residents, not huge companies.  

So, encouraging and allowing incremental development is one of the single biggest things a city can do if it wants to become a strong town. Not only does this increase housing and small business options, it also puts power back into the hands of residents, allowing them to build wealth for their families and shape the future of their neighborhoods.

Today’s guest on The Bottom-Up Revolution podcast is Jenifer Acosta, a community revitalizer and incremental developer working in the Tri-Cities region of Michigan, near the shores of Lake Huron. Her focus is on adaptive reuse projects—taking historic structures like old bank and newspaper buildings and turning them into updated housing and commercial spaces. She finds that sweet spot between preserving history while also modernizing and allowing these old buildings to take on new life so they can last another hundred years, even as the needs of a community change.

Acosta is particularly driven by a desire to create more rental and multifamily housing opportunities in a region that is mostly dominated by single family homes. She is also on the faculty of the Incremental Development Alliance, where she helps train other small-scale developers across the continent.

In this interview with Rachel Quednau, Acosta talks especially about her experience being a woman in a male-dominated industry—how she has found fellow female developers, built a support system, and persevered even when people in the industry didn’t always welcome her.

Additional Show Notes

• Jenifer Acosta’s website

• Incremental Development Alliance website

• New Academy Course: Urban Design Principles for a Strong Town

• Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.

• Support this podcast by becoming a Strong Towns member today.

When you’ve got a friend or family member visiting you from out of town, where do you take that person? After you’ve said your hellos and they’ve dropped off their bags, where is the fun place you head to show them what your community is all about? Is it, by chance, a brewery, or the farmers market stand with the homemade cheese and sausage, or maybe it’s a cute jewelry shop on main street that makes all their own stuff…  

There’s something about a locally-crafted food or good that just instills in us a pride for our place. It’s about saying: “This is my community and here’s what we’re capable of making.”

Ilana Preuss is an urban planner and founder of a company called Recast City, which helps build communities where small-scale manufacturing businesses can thrive. She’s also the author of a new book called Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing and today she joins Rachel Quednau on The Bottom-Up Revolution podcast to talk about her work and why small-scale manufacturing can and should be the beating heart of your city.

Preuss shares how small-scale manufacturing can reinvigorate downtowns, build local pride and create meaningful opportunities for entrepreneurs to start businesses and scale up.  She also outlines the steps that local leaders can take to make space for this manufacturing renaissance to occur and shares examples of this work in action across the country. It’s about building on the energy and manufacturing already present in your community, and harnessing that to make your town stronger. 

Additional Show Notes

• Recast City website

• Get the book: Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing. Use code STRONG25 for 25% off anything from islandpress.org.

• Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.

• Support this podcast by becoming a Strong Towns member today.

Nick Meyer started Volume One magazine when he was fresh out of college as a way to help show his fellow citizens of Eau Claire, Wisconsin, the life and vitality happening all around them. Now, 20 years later, the publication has grown tremendously, and expanded into a retail space, cohost, and creator of many local events, and an all-around supporter of the Eau Claire community. 

Eau Claire, like so many places across America, has experienced a decline in economic activity and local pride after important industries wound down operations and left the community in decades past. Volume One was born out of what Nick describes simply as a desire to “see cool things happen here,” and that spark has proven significant in helping to uplift the whole city.

In this conversation on The Bottom-Up Revolution podcast, hosted by Rachel Quednau, Nick talks about the powerful feedback loop that happens when you shine a spotlight on what’s going on in your town. This theme resonates across so many guests we’ve had on the show and featured in articles on the Strong Towns website: when people step up and start to care about their place and take action to make it better, others follow suit, and the bottom-up revolution begins. 

Additional Show Notes

• Volume One magazine

• Outbroken - A Pandemic’s Effect on Wisconsin’s Food and Farms, a short film by Volume One

• Breaking Out of the Resource Trap: An Economic Plan for Resource-Based Communities (free e-book from Strong Towns)

• Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.

• Support this podcast by becoming a Strong Towns member today.

It’s a special week for us at Strong Towns. It’s our Member Week, where we honor and celebrate the incredible people who are members of this movement all across the country. You’ve heard several of their stories on this podcast in the past, and there will be many more to come.

If this movement for bottom-up change and financial resilience has got you inspired to start taking action in your own community, it’s time to make your participation official by becoming a sustaining member of Strong Towns today. Visit strongtowns.org/membership to do so.

Today’s podcast episode features two fantastic advocates who are part of this movement. Nathan Chung is a Strong Towns member and master’s student of regional planning at the University of Massachusetts-Amherst. He’s also been part of a really cool effort in his town called the Amherst Mobile Market, which is bringing healthy, fresh, local food to sell in neighborhoods that don’t have much access to it. Nathan is exploring other mobile market efforts around the world, aiming to expand this model elsewhere.

In this conversation, Nathan and podcast host Rachel Quednau are joined by Ryan Karb, founder and farmer at Many Hands Farm Corps. He’s been part of this mobile market program, as well, and is dedicated to creating a resilient local food system in his community. 

In this conversation, Ryan and Nathan talk about how the Amherst Mobile Market program got started, the impact it’s made, and the way they’ve rooted all of their efforts in what their neighbors ask for and need. 

Additional Show Notes

• Amherst Mobile Market

• Many Hands Farm Corps

• Nathan Chung’s website

• Other examples of mobile markets: Go Fresh Mobile Market in Springfield, Heiko in Germany, and Tokushimaru in Japan

• Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.

• Join our new course, “Aligning Transportation with a Strong Towns Approach” and, for a limited time only, get 20% off your purchase with discount code “NoStroads.” We’re also offering 20% off our whole 8-course bundle with code “LearnEverything.”

• Support this podcast by becoming a Strong Towns member today.