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The Bottom-Up Revolution features the stories of the Strong Towns movement in action. Hosted by Tiffany Owens Reed and Norm Van Eeden Petersman, it's all about how regular people have stepped up to make their communities more economically resilient, and how others can implement these ideas in their own places. We’ll talk about taking concrete action steps, connecting with fellow advocates to build power, and surviving the bumps along the way—all in the pursuit of creating stronger towns. Each episode features a Strong Towns advocate who is making positive change in their community.
Episodes

Sep 9, 2021

Sep 2, 2021
Sep 2, 2021
35 min
Cate Ryba is Chief Operating Officer and Planner at Urban3, a data analytics firm that Strong Towns has been partnering with for years. In this conversation, Cate talks about the important work of Urban3, which helps cities understand their municipal finances and take charge of their financial future through powerful visualizations.
But the episode also features a conversation on Cate’s previous role as the youngest city councilor in her hometown of Spartanburg, South Carolina, her experience organizing community events and downtown revitalization efforts, and even how she helped create a new dog park in her city.
Cate is dedicated to connecting people within communities who might not otherwise meet each other. She also believes in what she calls “the power of fun” — a belief which led her to start an annual beer and donuts run for charity, which grew to several hundred participants over the course of a few years. That’s just one example of the many cool projects Cate has led throughout her life. She encourages people to find the things they care about, connect with others who share their passions and join in those efforts to build stronger towns.
Additional Show Notes
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Get your ticket to the Confessions Book Launch Party.
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Join a discussion about this episode in the Strong Towns Facebook Group.
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Preorder Confessions of a Recovering Engineer by Charles Marohn before September 8 to get access to our special “30 Days of Confessions” video series.
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Aug 26, 2021

Aug 19, 2021

Aug 12, 2021

Aug 5, 2021
Aug 5, 2021
36 min
The story featured in today’s episode of The Bottom-Up Revolution podcast is truly the definition of the Strong Towns movement in action. It starts with a Strong Towns member recognizing a problem in her community and then working tirelessly, persistently over a period of years to solve it.
Mary Moriarty Jones is a native Hawaiian who lives in Honolulu. Her background is in civil engineering and real estate development, but she’s also a mom to five kids, and that’s really where this story starts. Jones was trying to walk her children to school on a perilously dangerous street, and that frustration with the street led her to stand up in city council meetings, lobby the city, and eventually, upon finding out the road was privately owned (a common occurrence in Hawaii), Jones actually bought the road herself.
Then she made the changes she had been begging the city to make: planting street trees, lowering the speed limit, protecting the sidewalk area from cars, and charging for parking—putting the money raised from parking fees toward the upkeep of the road.
Mary Jones is a dedicated Strong Towns advocate if ever there was one. So get ready to learn and be inspired by this interview.
Additional Show Notes
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A couple of articles about Mary Jones’ quest for safer streets, from Civil Beat: “This Diamond Head Mom Found An Unusual Way To Fight City Hall” and “Diamond Head Mom Who Took Over Road Riles Neighbors By Charging For Parking”
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Jul 29, 2021
Jul 29, 2021
33 min
“Incremental development” is a term you might’ve heard if you’ve been following Strong Towns for a little while. This concept refers to small-scale projects like updating downtown commercial spaces or renovating duplexes; the main thing is that these projects are led by individuals or teams of local residents, not huge companies.
So, encouraging and allowing incremental development is one of the single biggest things a city can do if it wants to become a strong town. Not only does this increase housing and small business options, it also puts power back into the hands of residents, allowing them to build wealth for their families and shape the future of their neighborhoods.
Today’s guest on The Bottom-Up Revolution podcast is Jenifer Acosta, a community revitalizer and incremental developer working in the Tri-Cities region of Michigan, near the shores of Lake Huron. Her focus is on adaptive reuse projects—taking historic structures like old bank and newspaper buildings and turning them into updated housing and commercial spaces. She finds that sweet spot between preserving history while also modernizing and allowing these old buildings to take on new life so they can last another hundred years, even as the needs of a community change.
Acosta is particularly driven by a desire to create more rental and multifamily housing opportunities in a region that is mostly dominated by single family homes. She is also on the faculty of the Incremental Development Alliance, where she helps train other small-scale developers across the continent.
In this interview with Rachel Quednau, Acosta talks especially about her experience being a woman in a male-dominated industry—how she has found fellow female developers, built a support system, and persevered even when people in the industry didn’t always welcome her.
Additional Show Notes
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New Academy Course: Urban Design Principles for a Strong Town
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Jul 22, 2021
Jul 22, 2021
31 min
Lauren Fisher grew up in Alaska—both in the city and in a very remote, fly-in only region. Today she lives in rural Wisconsin on a burgeoning homestead with her husband. She has a dog, a cat, several rabbits and chickens, and will hopefully have goats or a cow very soon.
Lauren is dedicated to building up household resilience, which, for her family, means trying to develop more and more food options that they can raise, grow, forage, and hunt themselves. But she’ll also be the first to tell you that these sorts of efforts have to start small. She doesn’t own acres and acres of land, but instead, she’s found creative ways to practice producing local food and build up her efforts gradually. In addition, she and her husband have cultivated many important skills for self-sufficiency like sewing, building, and electrical work—and they’re always seeking to learn more.
But for Lauren, these sorts of skills are not just about sustaining her own family, they’re also about being part of a larger community. In this conversation on The Bottom-Up Revolution podcast with Rachel Quednau, Lauren talks about how she’s gotten to know her neighbors after moving to the area a few years ago, and how they support each other through both the good times and the tough times.
She offers advice for those—yes, even introverts—who want to better connect and make friends with their neighbors. Lauren’s focus is on abundance and sharing, on finding the bounty of talent and goodness in yourself and those around you, and strengthening a community with those building blocks.
Additional Show Notes
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“#DotheMath on Chicken Regulations,” by Lauren Fisher
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“5 Places to Meet New People to Join the Strong Towns Conversation,” by Lauren Fisher
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“Creating Housing Opportunities in a Strong Town” - our newest Strong Towns Academy course
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Jul 15, 2021
Jul 15, 2021
26 min
When you’ve got a friend or family member visiting you from out of town, where do you take that person? After you’ve said your hellos and they’ve dropped off their bags, where is the fun place you head to show them what your community is all about? Is it, by chance, a brewery, or the farmers market stand with the homemade cheese and sausage, or maybe it’s a cute jewelry shop on main street that makes all their own stuff…
There’s something about a locally-crafted food or good that just instills in us a pride for our place. It’s about saying: “This is my community and here’s what we’re capable of making.”
Ilana Preuss is an urban planner and founder of a company called Recast City, which helps build communities where small-scale manufacturing businesses can thrive. She’s also the author of a new book called Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing and today she joins Rachel Quednau on The Bottom-Up Revolution podcast to talk about her work and why small-scale manufacturing can and should be the beating heart of your city.
Preuss shares how small-scale manufacturing can reinvigorate downtowns, build local pride and create meaningful opportunities for entrepreneurs to start businesses and scale up. She also outlines the steps that local leaders can take to make space for this manufacturing renaissance to occur and shares examples of this work in action across the country. It’s about building on the energy and manufacturing already present in your community, and harnessing that to make your town stronger.
Additional Show Notes
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Get the book: Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing. Use code STRONG25 for 25% off anything from islandpress.org.
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Send us your own voicemail about the small (or big) thing you’re doing to make your town stronger. Just record a voice memo on your phone and email it to rachel@strongtowns.org.
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Support this podcast by becoming a Strong Towns member today.

Jul 8, 2021
